Top 50 SaaS YouTube Influencers

See which YouTube influencers and creators work with SaaS brands. Discover sponsored YouTubers in SaaS and which companies pay them for sponsorships.

SaaS niche overview

6.18K

Creator mentions

43.8K

Video mentions

206K

Median Subscribers

October 30, 2026

Last data update

Top sponsors in the SaaS space

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In the SaaS space, we track 6,179 YouTube channels, 261 sponsors, and have detected 43,793 mentions.

Top 50 SaaS YouTube Influencers ranking table

A machine-readable summary of the visible influencer ranking.

Rank	Influencer	Brands mentioned	Sponsorship mentions	Subscribers
1	Lenny's Podcast	42	376	649,000
2	This Week in Startups	31	241	354,000
3	How I AI	22	86	126,000
4	Tech With Tim	19	57	2,110,000
5	Theo - t3․gg	18	177	574,000
6	Linus Tech Tips	17	261	16,900,000
7	Simpletivity	17	116	410,000
8	Ishan Sharma	16	71	2,190,000
9	AI Master	16	52	337,000
10	My First Million	15	381	967,000
11	StackGuide	15	287	25,000
12	Kevin Stratvert	15	207	4,470,000
13	Craylor	15	22	64,300
14	Silicon Valley Girl	14	52	1,610,000
15	MacStories	14	32	2,360
16	Latasha James	13	46	235,000
17	Stewart Gauld	13	26	390,000
18	Daniel \| Tech & Data	13	21	637,000
19	Wit & Wire \| Course Creation Tips ✨	13	20	36,500
20	Dan - Smart Tutorials	13	18	351,000
21	Jack Roberts	12	48	288,000
22	Co-Intelligence Podcast	12	29	10,600
23	Aurelius Tjin	12	22	563,000
24	SaaS District	12	21	1,370
25	Cereal Entrepreneur - Jordan Steen	11	421	63,000
26	Doc Williams	11	366	49,400
27	Rob The AI Guy	11	68	97,800
28	Tool Finder	11	48	452,000
29	CodeTV	11	34	127,000
30	Simon Høiberg	11	19	266,000
31	Rob Walling	11	16	130,000
32	The AI Advantage	11	14	491,000
33	Shubham SHARMA	10	77	323,000
34	The Iced Coffee Hour	10	73	1,670,000
35	WorldofAI	10	55	246,000
36	Grace Leung	10	41	90,900
37	Demetri Panici	10	36	25,300
38	Fireship	10	26	4,320,000
39	Adam Digital Business	10	24	128,000
40	SaaS Inspection	10	21	6,640
41	SoftwareAuthority	9	683	796
42	Anastasia Blogger	9	57	241,000
43	Matt Wolfe	9	44	1,020,000
44	Alex Berman	9	42	168,000
45	NetworkChuck	9	33	5,450,000
46	Charlie Chang	9	29	1,460,000
47	Jon Rettinger	9	28	1,660,000
48	Slidebean	9	21	712,000
49	Cole Medin	9	20	219,000
50	Finsweet	9	20	26,900

Lenny's Podcast

@lennyspodcast

649K subs 42 brands

This Week in Startups

@startups

354K subs 31 brands

How I AI

@howiaipodcast

126K subs 22 brands

Tech With Tim

@techwithtim

2.11M subs 19 brands

Theo - t3․gg

@t3dotgg

574K subs 18 brands

Linus Tech Tips

@linustechtips

16.9M subs 17 brands

Simpletivity

@simpletivity

410K subs 17 brands

Ishan Sharma

@ishansharma7390

2.19M subs 16 brands

AI Master

@iamaimaster

337K subs 16 brands

#10

My First Million

@myfirstmillionpod

967K subs 15 brands

#11

StackGuide

@stackguide

25K subs 15 brands

#12

Kevin Stratvert

@kevinstratvert

4.47M subs 15 brands

#13

Craylor

@craylor

64.3K subs 15 brands

#14

Silicon Valley Girl

@siliconvalleygirl

1.61M subs 14 brands

#15

MacStories

@macstories09

2.36K subs 14 brands

#16

Latasha James

@thelatashajames

235K subs 13 brands

#17

Stewart Gauld

@stewartgauld

390K subs 13 brands

#18

Daniel | Tech & Data

@daniel-dann

637K subs 13 brands

#19

Wit & Wire | Course Creation Tips ✨

@witandwire

36.5K subs 13 brands

#20

Dan - Smart Tutorials

@dansmarttutorials

351K subs 13 brands

#21

Jack Roberts

@itssssss_jack

288K subs 12 brands

#22

Co-Intelligence Podcast

@co-intelligencepod

10.6K subs 12 brands

#23

Aurelius Tjin

@aureliustjin

563K subs 12 brands

#24

SaaS District

@saasdistrict

1.37K subs 12 brands

#25

Cereal Entrepreneur - Jordan Steen

@cerealentrepreneurjordansteen

63K subs 11 brands

#26

Doc Williams

@docwilliams

49.4K subs 11 brands

#27

Rob The AI Guy

@realrobtheaiguy

97.8K subs 11 brands

#28

Tool Finder

@toolfinderhq

452K subs 11 brands

#29

CodeTV

@codetv-dev

127K subs 11 brands

#30

Simon Høiberg

@simonhoiberg

266K subs 11 brands

#31

Rob Walling

@robwalling

130K subs 11 brands

#32

The AI Advantage

@aiadvantage

491K subs 11 brands

#33

Shubham SHARMA

@shubham_sharma

323K subs 10 brands

#34

The Iced Coffee Hour

@theicedcoffeehour

1.67M subs 10 brands

#35

WorldofAI

@intheworldofai

246K subs 10 brands

#36

Grace Leung

@graceleungyl

90.9K subs 10 brands

#37

Demetri Panici

@demetripanici

25.3K subs 10 brands

#38

Fireship

@fireship

4.32M subs 10 brands

#39

Adam Digital Business

@adamdigitalbusiness

128K subs 10 brands

#40

SaaS Inspection

@saasinspection

6.64K subs 10 brands

#41

SoftwareAuthority

@softwareauthoritymedia

796 subs 9 brands

#42

Anastasia Blogger

@anastasiablogger

241K subs 9 brands

#43

Matt Wolfe

@mreflow

1.02M subs 9 brands

#44

Alex Berman

@alexberman

168K subs 9 brands

#45

NetworkChuck

@networkchuck

5.45M subs 9 brands

#46

Charlie Chang

@charliechang

1.46M subs 9 brands

#47

Jon Rettinger

@jon4lakers

1.66M subs 9 brands

#48

Slidebean

@slidebean

712K subs 9 brands

#49

Cole Medin

@colemedin

219K subs 9 brands

#50

Finsweet

@finsweet

26.9K subs 9 brands

About the SaaS niche

Software as a Service content on YouTube covers the tools, platforms, and workflows that modern businesses and developers rely on daily, from project management and analytics suites to developer infrastructure and AI-powered productivity apps. Creators in this space review, compare, and demonstrate products like Atlassian and Zoho Analytics, helping founders, engineers, and operators make informed decisions about the software stacks they actually build their work around. The culture values technical credibility and practical depth over hype.

Tutorials, deep-dive reviews, and workflow walkthroughs tend to perform well here because viewers arrive with a specific problem they need solved. That intent-driven relationship means creators build unusually loyal audiences who trust their recommendations and return repeatedly as their tool needs evolve. Many creators are practitioners themselves, which lends their content an authenticity that generic tech coverage rarely achieves.

This niche is a strong fit for brands because the audience skews toward decision-makers and builders with real purchasing authority and active software budgets. Sponsorships land with viewers who are already in an evaluation mindset, making conversion potential notably high for both niche SaaS products and broader business tools.

How this ranking is calculated

Sponsorship.so detects when YouTube influencers and creators mention saas brands by analyzing YouTube videos every day. The ranking prioritizes the number of distinct brands each influencer mentions that match the saas niche.

Frequently asked questions

Who are the top saas YouTube influencers?

The top saas YouTube influencers on this page are ranked by Sponsorship.so's tracked sponsorship data. The visible list includes channels such as Lenny's Podcast, This Week in Startups, and How I AI.

How does Sponsorship.so rank saas influencers?

Sponsorship.so ranks saas influencers by the number of distinct brands they mention, detected sponsorship mentions, and subscriber count as a tie-breaker.

What does this saas influencer page show?

This page shows YouTube influencers and creators connected to saas sponsors, including the brands they mention, sponsorship activity, subscriber counts, and related niche data.

How often is this saas influencer data updated?

The latest data update shown for this influencer ranking is October 30, 2026. Sponsorship.so refreshes influencer, creator, and sponsorship intelligence as new YouTube activity is detected.

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