Top 50 Natural YouTube Influencers

See which YouTube influencers and creators work with Natural brands. Discover sponsored YouTubers in Natural and which companies pay them for sponsorships.

Natural niche overview

7.63K

Creator mentions

63K

Video mentions

241K

Median Subscribers

October 30, 2026

Last data update

Top sponsors in the Natural space

Unlock more brands Get the full brand list

In the Natural space, we track 7,630 YouTube channels, 220 sponsors, and have detected 62,950 mentions.

Top 50 Natural YouTube Influencers ranking table

A machine-readable summary of the visible influencer ranking.

Rank	Influencer	Brands mentioned	Sponsorship mentions	Subscribers
1	MeidasTouch	18	914	6,490,000
2	The Rubin Report	15	218	3,240,000
3	Bret Weinstein	14	258	547,000
4	Redacted	14	188	2,880,000
5	Hyram	14	43	4,420,000
6	Trent & Allie	13	36	482,000
7	Tati	13	25	7,910,000
8	Jessica Braun	12	86	661,000
9	Whitney Cummings	12	73	563,000
10	YMH Studios	12	49	2,170,000
11	Sarah Rose	12	48	29,400
12	Abbey Sharp	12	29	726,000
13	Vogue	12	21	15,900,000
14	Kelly Gooch	12	15	178,000
15	Andréa Matillano	12	13	357,000
16	Michael Knowles	11	461	2,500,000
17	Matt Walsh	11	360	3,320,000
18	Annie Elise	11	83	1,830,000
19	Dominique Sachse	11	54	1,900,000
20	Taylor Wynn	11	41	870,000
21	Jenn Im	11	16	3,260,000
22	Thomas DeLauer	10	1,007	4,030,000
23	Megyn Kelly	10	343	3,980,000
24	Shawn Ryan Show	10	307	5,000,000
25	Dave Smith	10	111	522,000
26	Philip DeFranco	10	72	6,650,000
27	Farmhouse on Boone	10	57	712,000
28	Christina P (christinap)	10	52	222,000
29	Adam Carolla	10	19	695,000
30	Kennie J.D.	10	15	791,000
31	HotandFlashy	9	130	1,220,000
32	New Rockstars	9	110	4,450,000
33	Russell Brand	9	72	6,770,000
34	I've Had It	9	64	1,450,000
35	Girls Next Level	9	37	65,300
36	Estée Lalonde	9	31	1,050,000
37	KathleenLights	9	23	4,100,000
38	Michelle Phan	9	17	8,500,000
39	Nick Viall	9	17	260,000
40	Rachel Talbott	9	15	1,170,000
41	Ben Shapiro	8	540	6,970,000
42	Bobby Parrish	8	373	10,900,000
43	Shea Whitney	8	280	1,760,000
44	ScreenCrush	8	179	1,940,000
45	Keto Twins	8	106	286,000
46	Pete Holmes	8	79	1,000,000
47	Christine's Notebook	8	71	195,000
48	Andrew Santino	8	41	606,000
49	Michael Malice	8	41	236,000
50	Perkins Builder Brothers	8	34	1,170,000

MeidasTouch

@meidastouch

6.49M subs 18 brands

The Rubin Report

@rubinreport

3.24M subs 15 brands

Bret Weinstein

@darkhorsepod

547K subs 14 brands

Redacted

@redactednews

2.88M subs 14 brands

Hyram

@hyram

4.42M subs 14 brands

Trent & Allie

@trentandallie

482K subs 13 brands

Tati

@tati

7.91M subs 13 brands

Jessica Braun

@itsjessicabraun

661K subs 12 brands

Whitney Cummings

@whitneycummings

563K subs 12 brands

#10

YMH Studios

@ymhstudios

2.17M subs 12 brands

#11

Sarah Rose

@sarahrosebeauty

29.4K subs 12 brands

#12

Abbey Sharp

@abbeyskitchen

726K subs 12 brands

#13

Vogue

@vogue

15.9M subs 12 brands

#14

Kelly Gooch

@kellygooch

178K subs 12 brands

#15

Andréa Matillano

@andreamatillano

357K subs 12 brands

#16

Michael Knowles

@michaelknowles

2.5M subs 11 brands

#17

Matt Walsh

@mattwalsh

3.32M subs 11 brands

#18

Annie Elise

@annieelise

1.83M subs 11 brands

#19

Dominique Sachse

@dominiquesachsetv

1.9M subs 11 brands

#20

Taylor Wynn

@taylorwynn

870K subs 11 brands

#21

Jenn Im

@imjennim

3.26M subs 11 brands

#22

Thomas DeLauer

@thomasdelauerofficial

4.03M subs 10 brands

#23

Megyn Kelly

@megynkelly

3.98M subs 10 brands

#24

Shawn Ryan Show

@shawnryanshow

5M subs 10 brands

#25

Dave Smith

@partoftheproblem

522K subs 10 brands

#26

Philip DeFranco

@philipdefranco

6.65M subs 10 brands

#27

Farmhouse on Boone

@farmhouseonboone

712K subs 10 brands

#28

Christina P (christinap)

@christinap

222K subs 10 brands

#29

Adam Carolla

@theadamcarollashow1

695K subs 10 brands

#30

Kennie J.D.

@kenniejd

791K subs 10 brands

#31

HotandFlashy

@angiehotandflashy

1.22M subs 9 brands

#32

New Rockstars

@newrockstars

4.45M subs 9 brands

#33

Russell Brand

@russellbrand

6.77M subs 9 brands

#34

I've Had It

@ivehaditpodcast

1.45M subs 9 brands

#35

Girls Next Level

@girlsnextlevelpodcast

65.3K subs 9 brands

#36

Estée Lalonde

@esteelalonde

1.05M subs 9 brands

#37

KathleenLights

@kathleenlights

4.1M subs 9 brands

#38

Michelle Phan

@michellephan

8.5M subs 9 brands

#39

Nick Viall

@viallfiles

260K subs 9 brands

#40

Rachel Talbott

@racheltalbott

1.17M subs 9 brands

#41

Ben Shapiro

@benshapiro

6.97M subs 8 brands

#42

Bobby Parrish

@bobbyparrish

10.9M subs 8 brands

#43

Shea Whitney

@sheawhitney

1.76M subs 8 brands

#44

ScreenCrush

@screencrush

1.94M subs 8 brands

#45

Keto Twins

@ketotwins

286K subs 8 brands

#46

Pete Holmes

@peteholmes

1M subs 8 brands

#47

Christine's Notebook

@christinesnotebook

195K subs 8 brands

#48

Andrew Santino

@andrewsantinowhiskeyginger

606K subs 8 brands

#49

Michael Malice

@michaelmaliceofficial

236K subs 8 brands

#50

Perkins Builder Brothers

@perkinsbuilderbrothers

1.17M subs 8 brands

About the Natural niche

Natural products on YouTube span a broad spectrum of wellness, beauty, and lifestyle content, from organic skincare routines and herbal supplements to clean-ingredient beverages and plant-based grooming. Brands like Lumineux Health and Madrinas Coffee reflect how wide this category reaches, connecting consumers who prioritize what goes into and onto their bodies with creators who share those values. The culture here is grounded in transparency, ingredient literacy, and a genuine skepticism of synthetic alternatives.

Creators in this space tend to build unusually intimate relationships with their audiences because the content is rooted in personal health choices and daily rituals. Review-driven formats, routine walkthroughs, and honest ingredient breakdowns perform well because viewers arrive with real purchasing questions and high trust expectations. That trust dynamic is what keeps communities loyal and engagement strong over time.

For brands, this niche offers a rare alignment between product values and audience intent, as viewers are actively researching purchases rather than passively scrolling. Sponsors offering clean, transparent, or sustainably sourced products find receptive and conversion-ready audiences here.

How this ranking is calculated

Sponsorship.so detects when YouTube influencers and creators mention natural brands by analyzing YouTube videos every day. The ranking prioritizes the number of distinct brands each influencer mentions that match the natural niche.

Frequently asked questions

Who are the top natural YouTube influencers?

The top natural YouTube influencers on this page are ranked by Sponsorship.so's tracked sponsorship data. The visible list includes channels such as MeidasTouch, The Rubin Report, and Bret Weinstein.

How does Sponsorship.so rank natural influencers?

Sponsorship.so ranks natural influencers by the number of distinct brands they mention, detected sponsorship mentions, and subscriber count as a tie-breaker.

What does this natural influencer page show?

This page shows YouTube influencers and creators connected to natural sponsors, including the brands they mention, sponsorship activity, subscriber counts, and related niche data.

How often is this natural influencer data updated?

The latest data update shown for this influencer ranking is October 30, 2026. Sponsorship.so refreshes influencer, creator, and sponsorship intelligence as new YouTube activity is detected.

Land Better Brand Deals

Get instant access to 9.51K brands and 271K channels to find better partnerships faster.

See which creators mention each brand
Set alerts for new sponsorship opportunities
Manage outreach campaigns in one place

Unlock the full database