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Top 50 Lifestyle YouTube Influencers
See which YouTube influencers and creators work with Lifestyle brands. Discover sponsored YouTubers in Lifestyle and which companies pay them for sponsorships.
Lifestyle niche overview
Creator mentions
Video mentions
Median Subscribers
Last data update
Top sponsors in the Lifestyle space
In the Lifestyle space, we track 9,213 YouTube channels, 159 sponsors, and have detected 65,735 mentions.
Top 50 Lifestyle YouTube Influencers ranking table
A machine-readable summary of the visible influencer ranking.
| Rank | Influencer | Brands mentioned | Sponsorship mentions | Subscribers |
|---|---|---|---|---|
| 1 | Annie Elise | 9 | 239 | 1,830,000 |
| 2 | New Rockstars | 9 | 167 | 4,450,000 |
| 3 | YMH Studios | 9 | 124 | 2,170,000 |
| 4 | Aaron Ramirez | 9 | 49 | 252,000 |
| 5 | Michel Janse | 8 | 448 | 286,000 |
| 6 | Caroline Winkler | 8 | 90 | 1,200,000 |
| 7 | Ava Jules | 8 | 56 | 1,600,000 |
| 8 | julia fei | 8 | 50 | 202,000 |
| 9 | Andrew Santino | 8 | 49 | 606,000 |
| 10 | Tina Le | 8 | 26 | 277,000 |
| 11 | Kallmekris | 8 | 21 | 12,600,000 |
| 12 | Jiggin' With Jordan | 8 | 8 | 3,380,000 |
| 13 | Linus Tech Tips | 7 | 413 | 16,900,000 |
| 14 | Philip DeFranco | 7 | 145 | 6,650,000 |
| 15 | Hannah Elise | 7 | 126 | 871,000 |
| 16 | JM Baseball | 7 | 93 | 258,000 |
| 17 | WoodysGamertag | 7 | 73 | 1,220,000 |
| 18 | Rooster Teeth | 7 | 61 | 8,950,000 |
| 19 | Laura Lee | 7 | 53 | 4,610,000 |
| 20 | Jessica Braun | 7 | 52 | 661,000 |
| 21 | Lucy Livin | 7 | 45 | 70,700 |
| 22 | ScreenCrush | 7 | 39 | 1,940,000 |
| 23 | TheSmokingTirePodcast | 7 | 38 | 69,900 |
| 24 | EXCESSORIZE ME. | 7 | 32 | 1,620,000 |
| 25 | Bert Kreischer | 7 | 32 | 1,520,000 |
| 26 | Grind Hard Plumbing Co | 7 | 27 | 3,170,000 |
| 27 | MissMangoButt | 7 | 20 | 2,050,000 |
| 28 | Antonnette | 7 | 14 | 108,000 |
| 29 | Jen Luv | 7 | 9 | 376,000 |
| 30 | Cozy K | 6 | 91 | 309,000 |
| 31 | Levi Kelly Tours | 6 | 84 | 765,000 |
| 32 | Michelle Choi | 6 | 61 | 2,310,000 |
| 33 | MeidasTouch | 6 | 60 | 6,490,000 |
| 34 | Freya Farrington | 6 | 58 | 116,000 |
| 35 | Bad Friends | 6 | 53 | 2,500,000 |
| 36 | This Might Get Weird | 6 | 45 | 166,000 |
| 37 | Theo Von | 6 | 44 | 4,800,000 |
| 38 | Foundation Disc Golf | 6 | 42 | 152,000 |
| 39 | Gingium | 6 | 41 | 730,000 |
| 40 | Internet Today | 6 | 40 | 319,000 |
| 41 | AreYouGarbage? Comedy Podcast | 6 | 40 | 295,000 |
| 42 | Away Together w/ Nik and Allie | 6 | 33 | 347,000 |
| 43 | Rich Rebuilds | 6 | 30 | 1,910,000 |
| 44 | wavywebsurf | 6 | 30 | 1,690,000 |
| 45 | RachhLoves | 6 | 24 | 1,450,000 |
| 46 | Two Girls One Ghost Podcast | 6 | 22 | 118,000 |
| 47 | H3 Podcast | 6 | 21 | 2,510,000 |
| 48 | TrueUnderDawgGaming | 6 | 18 | 468,000 |
| 49 | Mark Stache | 6 | 17 | 714,000 |
| 50 | The Breakroom | 6 | 17 | 114,000 |
About the Lifestyle niche
Lifestyle content on YouTube spans an eclectic range of topics including personal productivity, home organization, fashion, wellness, daily routines, and self-improvement. The culture feels aspirational yet accessible, with viewers drawn to creators who model habits and aesthetics they want to adopt in their own lives. It is one of the broadest categories on the platform, blending consumer taste with personal identity.
Creators in this space tend to build unusually intimate relationships with their audiences because the content is rooted in how they actually live. Formats like "day in my life," hauls, morning routines, and room makeovers invite viewers into personal spaces and decisions, which deepens trust and loyalty over time. That authenticity is exactly why creators gravitate toward this niche and why audiences return so consistently.
The lifestyle audience is highly purchase-motivated, making it a natural fit for brands like Skillshare or HelloFresh that want to reach consumers at the moment they are actively shaping their habits and surroundings. The broad demographic reach combined with strong viewer trust in creator recommendations gives sponsors an efficient path to genuine consideration and conversion.
How this ranking is calculated
Sponsorship.so detects when YouTube influencers and creators mention lifestyle brands by analyzing YouTube videos every day. The ranking prioritizes the number of distinct brands each influencer mentions that match the lifestyle niche.
Frequently asked questions
Who are the top lifestyle YouTube influencers?
The top lifestyle YouTube influencers on this page are ranked by Sponsorship.so's tracked sponsorship data. The visible list includes channels such as Annie Elise, New Rockstars, and YMH Studios.
How does Sponsorship.so rank lifestyle influencers?
Sponsorship.so ranks lifestyle influencers by the number of distinct brands they mention, detected sponsorship mentions, and subscriber count as a tie-breaker.
What does this lifestyle influencer page show?
This page shows YouTube influencers and creators connected to lifestyle sponsors, including the brands they mention, sponsorship activity, subscriber counts, and related niche data.
How often is this lifestyle influencer data updated?
The latest data update shown for this influencer ranking is October 31, 2026. Sponsorship.so refreshes influencer, creator, and sponsorship intelligence as new YouTube activity is detected.
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